Google has provided SEO specialists with various tools which help them in getting the required information from all aspects of the field. Google Webmaster and Google Analytics are the tools highly used by SEO Teams available to get hired. But it has been seen that for a newbie, these two tools are mistaken in terms of their use. As Google have designed them, they obviously have different purposes to solve with them. But what are those purpose? What is the difference between these tools and for which purpose, which tool must be opted for use?
In simple terms, Google webmaster is the tool which is used by the webmasters to optimize their website and enhance its visibility in search engine. And Google Analytics is the tool which is used to track the traffic and user flow on the website. Both these tools are different in their functionality which can easily be differentiated. So lets dive into the purpose of using these two tools which help you all to make a clear cut difference between these tools.
Google Webmaster:
Webmaster tool as earlier mentioned, is a Google tool supplemented to go through the onpage of your site and its visibility in search engine. With the help of this online tool, you can perform following tasks for your website.
Search Appearance: Under this section, you can go through the appearance of your website in terms of SE(Search Engine). From here, you can checkout the rich snippets, breadcrumbs, site-links for your website which will help you in getting a better influential website from users end.
Search Traffic: Search Traffic is used to go-through about which keywords are being reflecting to your website including number of clicks and impressions. With its help, you will be able to analyze the keywords for your website and can also check the external links referring to your site.
Crawl: This is from where you can check the robots, sitemap files attached with your site. You can check from here that whether your sitemap is working or not. Also you can verify that how the robots will act over the robots file you have added.
Now Lets move onto Google Analytics:
Google Analytics: It is somewhat to track the traffic occurring on your site. Diving more, following functionalities can be performed by this tool:
Traffic Record: You can track the traffic on hourly basis or daily, weekly or monthly basis. You can also lookout at the real time uses currently visiting your site. It helps you to verify the working your strategy.
Conversions: This section is used when the company needs to sellout their services or products to their clients. In that case, with the help of Filters, you can set your Goal. It will help you to track the number of sales done from the website.
User Flow on the Website: This tool is also helpful in case when you need to improve the bounce rate of your website. Through this, you can have a look on the users flow i.e. what path a user take while coming onto your website and which is the mostly clicked section.
So, all these traits and functions are totally different from each other. It stats that they both are different to use and different to learn. Next time whether you work for any Internet marketing company or Digital Marketing company in India, use these tools tactfully to enhance your SEO results.
So what do you think: which is more important amongst both of them?
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